Word: gain
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...debut at the new division, he deliberately chose to craft a set of high-performance tour clubs to gain the trust of the world's best players, learn what they wanted and build Nike's reputation in the golf world. Nike Golf's first line of clubs, the ProCombo irons, were targeted at the top 2% of the 27 million golfers hitting the links each year. "We wanted to establish that we could make a product for the best-performing athlete and the best players," says Cindy Davis, U.S. general manager for Nike Golf. "Starting...
...disclose their corporate connection, but the Word of Mouth Marketing Association requires its 400-odd members to do so as part of its ethics code. There might also be a business case for disclosure, according to Northeastern's Carl. Working with BzzAgent data, he found that agents actually gain credibility by mentioning their affiliation. Word of mouth is built on trust, explains Gerald Zaltman, a sociologist and professor emeritus at Harvard Business School. Fessing up reinforces that...
...struggle to restore health to Africa's politics and economies, there are decisive moments of tangible gain or dangerous relapse. The presidential election in Nigeria on April 21 is such a breath-holding moment. Africa's scorecard is finely balanced. Its 53 countries are overwhelmingly democratic, and the economic growth rate of sub-Saharan Africa remained above 5% last year. Ghana has just celebrated 50 years of independence and is prospering. Last year's elections in Congo went better than most people dared hope. A new peace deal has been brokered in the Ivory Coast. But there are also serious...
...French police—but also it gave me an appreciation for Harvard that I would not have experienced otherwise. I missed the intellectual vigor, the faculty, house life, and most of all my friends back in Cambridge. One doesn’t have to study abroad, however, to gain perspective or experience the fun offered outside Harvard’s gates. Taking weekend trips has been as much a part of my college experience as the dorm parties and Harvard Square bars that I’ve stumbled home from on too many nights. Although my roommates might occasionally...
...Existing stem cell lines, yes. What I don?t believe in is creating life for the sole purpose of destroying it. We gain a great deal by medical research and the good news is that the politicization of the stem cell issue probably is not even necessary, because recent discovers have shown that stems cells from the umbilical cord may in fact be as useful as the embryonic stem cells that were previously created...