Word: gaines
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...just the insurgents who would like to see the U.S. go. "The best way to please the masses, to gain legitimacy and credibility," says al-Dulame, "is to slap down the Americans in a very public way." Many of the leaders on the Shi'ite slate say a summary eviction of the U.S. would not serve the new government's interests, since Iraqi security forces are in no position to pick up the slack. "When the Americans go will depend on when our own forces are ready and on how the resistance responds after the elections," says al-Mahdi. Still...
...added yesterday evening that preliminary analysis of the usage logs of the poll tool showed that prior to pulling the site, only The Crimson had used the method that non-Harvard affiliates could use to gain access...
Eleta's tactics are instructive. Step One: P&G chose to focus its marketing dollars on just 12 of its 300 brands: Always feminine products; Bounty; Charmin toilet paper; Crest; Dawn dishwashing cleaner; Downy fabric softener; Gain and Tide laundry detergents; Herbal Essences, Head & Shoulders and Pantene shampoos; and Pampers. Why not, say, P&G's Iams pet-food line? Median household income for Hispanics is $33,000, compared with $48,000 for the non-Hispanic population; P&G's market research found that relative to the general population, Hispanics tended to spend less on their pets...
...stage, after identifying target product lines, was honing P&G's marketing message. According to P&G research, for instance, 57% of Hispanic customers describe themselves as "avid scent seekers," compared with 31% for the general market. So P&G tapped into that sensory preference in its packaging of Gain, a midpriced laundry detergent, launching several versions geared specifically to the Hispanic consumer: Gentle Breeze, Island Fresh, Whitewater Fresh. "There was really no other soap that satisfied me," says Juan Nungary, 35, a Dallas cabinet installer and faithful Gain user, touting the detergent's scent...
...most crucial interest groups will be Wall Street. But where, precisely, is its interest? The general assumption has been that investment firms stand to gain a windfall from money that would flow into the new accounts. At the other end of the Street, the bond market could turn thumbs down on the grounds that trillions in new government borrowing would hurt the economy, raise interest rates and make the dollar suffer. But both assumptions may be overblown, financial experts say. Though University of Chicago economist Austan Goolsbee has estimated that the financial-services industry could reap $940 billion in fees...