Word: gainful
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Dates: during 1930-1939
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...from $8,100 to $7,800. This gives both approximately the same basic rate of $2.90 per page per thousand circulation as Woman's Home Companion and Good Housekeeping. Likely reason for the rate cut: these four women's magazines showed a combined advertising linage gain of less than 3% for the first six months of 1937, as compared with a gain of 10% for all magazines...
However, the relative gain in installment selling is astonishing. Last year the volume of deferred payment merchandise sold by department stores was nearly 35% ahead of 1935, while charge account sales were up only 12½% (total department store sales were up 11.8%). Cried Joseph Anton Hagios, N.R.D.G.A.'s bright young German-born credit manager, fortnight ago: "With a growing segment of the buying public mortgaging its future income in installment obligations which will in all likelihood amount to close to 10% of our national income this year, it must be anticipated that the resulting installment debt is certain...
Despite a mediocre season with frequent off-days, the Crimson nine has firmly entrenched itself in second position in the league standings with seven wins and two defeats. Two encounters with Yale must be surmounted if the Varsity is to gain undisputed possession of the championship. In all games played this year the Mitchellmen have won 12 and lost...
Evidently Harvard and Yale reached their peaks in last week's dual meet, for while the Crimson participators turned in a worse than average performance to gain 11th place in the team scoring Yale could muster only four and a half more for eighth place. Pitt and Columbia, the two favorites, battled it out to the last event, from the results of which Pitt became the champion by half a point...
Last year, Kirkland led all the Houses when spring sports were just starting, but then they went into a slump and let Lowell pull away to gain the crown. This year, they were again in the van in March, but unlike the season before, they swept everything before them to pile up a substantial lead on the Bellboys...