Word: gainful
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Dates: during 1950-1959
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...painfully alive in the mimed drama. Jesus wiping the blood from his face, writhing under the lash, stumbling beneath the weight of the cross, sweating with the pain of the nails, looked disconcertingly human. In all this abrasive immediacy, the mystery of God incarnate was largely lost, but the gain in impact was obviously a revelation to viewers. Last week, as BBC tallied up the mass of mail, Producer Michael Reddington reported that "all of it was enthusiastic, except for a few stuffy clergymen who couldn't be expected to approve...
...nationwide test, to be given when children enter high school and again before they graduate-checking local scholarship with the national average-is favored by 59% of the principals. The reason most principals give: the test would help awaken parents in educational disaster areas, gain support for raising academic standards. Another question on standards showed wide division: "Some people say that colleges should raise their entrance requirements, making it harder for high school graduates to enter. Do you think colleges should do this...
...others. In 1955, at the last auto bargaining, Reuther's whipsaw worked to perfection and wrecked the industry's informal agreement to hold firm against demands for a guaranteed annual wage. When G.M. refused to give ground, the union turned on Ford. Fearing that G.M. would gain a new edge in the market if the union went on strike, Ford capitulated, forcing others to follow...
...proxy fight was brewing, but Pepsi President Alfred Steele broke off the talks when he saw that the fight was inevitable. Steele, who took over Pepsi when it was floundering and sent sales and profits soaring, apparently felt he could do the same for Pabst; Pabst also stood to gain by Pepsi's crack management and salesmanship...
...behind the $162 million sales of its chief competitor. General Tire & Rubber Co.'s Aerojet-General Corp.). Though Thiokol's first-quarter sales are off a bit because some of its military contracts ran out and one plant was damaged by fire, Thiokol expects a 50% gain for all of calendar 1958. Reason: solid fuels are far simpler and safer to handle than liquid fuels that require a maze of tanks, valves and pumps, and they show the greatest promise for powering missiles until the atom-powered engine comes along...