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Word: gaining (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...bill represents a Democratic attempt to win the affections of Nixon's middle-class constituency by offering ample benefits to middle-income taxpayers. A couple with two children and a $10,000 income, for example, will save $209 by 1973; the same family earning $25,000 would gain $172. Says one Senate Democrat: "What we are fighting for is suburbia." Former Budget Director Charles Schultze puts it another way: "When the chips are down on tax cuts, those who talked about priorities for pollution control and education and an end to hunger voted for beer and cosmetics and whitewall...

Author: /time Magazine | Title: Nation: What the Tax Bill Does | 12/26/1969 | See Source »

Chinese motivation for talks rests on its fear of Russia. The Sino-Soviet border talks, now adjourned after eight weeks, seem to be going badly. The Chinese apparently hope to gain leverage on the Soviets by demonstrating readiness to deal with...

Author: /time Magazine | Title: World: CHINA: ON THE VERGE OF SPEAKING TERMS | 12/26/1969 | See Source »

...gain a wider market, Socher and Meyerhoff interested Marsteller in handling the advertising account. Vice President Robert Carpenter, who until then had worked on campaigns for such items as laundry products and hand tools, recalls that his immediate reaction to the Cupid's Quiver assignment was "total shock." But, he adds, "once I looked into it more, I began to see it was possible." Marsteller tested the product, the name and the advertising on four panels of women, from conservative matrons to young "sophisticates" (including a movie producer's daughter and a topless dancer). Most of the panelists...

Author: /time Magazine | Title: Advertising: The Unlikeliest Product | 12/26/1969 | See Source »

...only say, ask yourself who gains most. Olympias gains everything, because this match will lose her everything, if the King outlives it. Demosthenes gains the blood of the man he hates worse than death; the Athenians gain a civil war in Macedon, if we play our part, with the kingship in doubt, or passed to a boy they make light of, the more so since he's in disfavor. Darius, whose gold you want to keep even if it hangs you, gains even more...

Author: /time Magazine | Title: Books: Alexander's Band | 12/19/1969 | See Source »

After a while, the battle-wan reader may feel he has little to gain by following the fortunes of the local satraps up and down the Peloponnesus in this flagrantly detailed novel about Alexander the Great's first 20 years. Not only is the cast large and devious, but the archaeological displays are as plentiful as prize vegetable exhibits at a fair...

Author: /time Magazine | Title: Books: Alexander's Band | 12/19/1969 | See Source »

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