Word: gal
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Dates: during 1960-1969
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...importation of Scotch whisky has increased about ninefold in the past 27 years. In 1961 U.S. drinkers bought 20,366,103 gal., 5.6% more than the year before and double the figure for a decade ago. Consumption in 1962 is running higher still, making Scotch Britain's second biggest export to the U.S., after nonelectric machinery...
Price wars have spread like a rash across the nation, dumping prices in some places to as low as 13.9? per gal. (it remains 35.9? in New York City). Business is so competitive that last year 37% of the nation's 220,000 service stations changed hands or closed down, the highest turnover rate in U.S. retailing. In Chicago, where the battle is sharpest, half of the stations changed hands. The war has hit the major oil companies where it hurts most: the profits of Gulf, Sun, Indiana Standard and Sinclair were down by 9% to 24% in this...
Several years ago, major companies began to get rid of their excess gasoline by wholesaling it to private-brand operators, who then underpriced the big firms' stations by 2? or 3? per gal. The independents began to grab off 20% of the business in some areas. Last year, to protect their own stations, Gulf introduced its "subregular" Gulftane, and Sun brought out its Blue Sunoco 190, which compete directly with the independents' prices. Other major oil companies also cut prices, financed the local fights by keeping prices high at their stations on superhighways...
After centuries of tippling almost exclusively on wine, Italians are now drinking beer in mounting quantities; since 1957, their per capita consumption of beer has increased to 1½ gal. a year-not much, but enough to make a brewer's mouth water at the future prospects. To ensure a splashing welcome for his product, Oetker has prudently included a handful of leading Italian businessmen in his new venture. Prinzen Bräu's president is Dr. Giovanni Maria Vitelli, head of Turin's influential Chamber of Commerce, and among the members of the company...
...fictional episodes is by Amanda B. Recondwyth. The critics comment on the authors style of writing is "that this gal is unstoppable." The travel section features a story on the "boundless gravel grandeur of Plushwillow Park (L.I.) "The College and Careers Section offers a spoof on the peace corps, entitled "The Snuggly American," and a story on the Coca Cola junior College for Women...