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...been very selective, but also very lucky." At the moment, he is eager to talk about the future of the soft-drink business, a topic on which he is extremely bullish. Most of that future, as Goizueta sees it, is overseas. The average American now consumes 50 gal.--the equivalent of 533.3 12-oz. bottles--of soft drink per year, but consumption abroad averages only 15% of that. Says Goizueta: "We have tremendous room for growth." As the company prepares to toast its triumphs with more kinds of Coke than John Styth Pemberton could ever have imagined, industry experts fully...

Author: /time Magazine | Title: Fizz, Movies and Whoop-De-Do | 5/12/1986 | See Source »

...intuitive faculty. Rowan approvingly quotes the late Joyce Hall, founder of the Hallmark greeting-card empire, who called memory "the vapor of past experiences." Successful managers, Rowan recounts, have found some unusual places in which to enjoy those fumes. McDonald's Chairman Ray Kroc opted for a 700-gal. waterbed on which he and his aides plopped to think...

Author: /time Magazine | Title: Hailing the Eureka Factor | 4/21/1986 | See Source »

...where some 73 million gal. of Italian wine are imported every year and sales have been booming, federal officials warned wholesalers and importers not to distribute any Italian wines until samples could be tested for methyl alcohol. Then the Bureau of Alcohol, Tobacco and Firearms advised drinkers not to touch Italian wines until tests showed that they were not contaminated. The Italian embassy emphasized that the only products that had so far been discovered to be tainted were cheap varieties that sold in Italy for about $1.50 per gal...

Author: /time Magazine | Title: The Dregs of a Deadly Scandal | 4/21/1986 | See Source »

Despite these efforts, there was no doubt that Italy had suffered a traumatic blow. In Denmark, where a 6,613-gal. shipment of cheap Italian vermouth was found to contain dangerous amounts of methyl alcohol, officials issued a ban on all Italian wines. West Germany imposed border controls requiring Italian wine imports to be cleared by government chemists. And in France, the government seized 4.4 million gal. of suspect wine and dumped at least 1.3 million gal. Clearly, it would be a long time before the world's consumers fully recovered their confidence in one of Italy's best-known...

Author: /time Magazine | Title: The Dregs of a Deadly Scandal | 4/21/1986 | See Source »

...used to lift and distribute irrigation water. With spring planting on the way, the timing of the oil-price collapse is, from the farmer's point of view, well- nigh perfect. Diesel-fuel prices have dropped so far this year by anywhere from 23 cents to 30 cents per gal., to as low as 50 cents. Costs are expected to come down for the farmer's favorite fertilizer, anhydrous ammonia, to $165 per ton from last year...

Author: /time Magazine | Title: More Money in Most Pockets | 4/14/1986 | See Source »

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