Word: gal
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...peak in 1975 and since then have declined slightly (from 15.69 qt. per capita last year to 14.62 qt.), but sales of the most expensive and best-tasting brands have been increasing by about 17% a year and now command 11% of the market. Americans produced 829,798,000 gal. of ice cream in all grades last year, and we eat more of it than anybody else, with Australians and New Zealanders spooning their way across the finish line a distant second and third. If all that tonnage is hard to get the teeth into, conceptually, the International Association...
...enough. At their ice-cream parlor, a rowdily redecorated former gas station, an elderly White Mountain Freezer Co. rock-salt-and-ice contraption chunks away serenely in a position of honor. It is powered by a senile electric motor but otherwise, wooden tub and all, it is a 5-gal. enlargement of the traditional hand-turned ecstasy machine. This freezer, which somewhat surprisingly produces enough ice cream for the 1,600 customers who crowd in on a good day, does its magic under the attentive view of the area's kids. If Manager Don Miller is in a good...
...University of Colorado at Boulder, when Arsenault's homemade ice cream turned out to be so popular at parties they tried selling a few gallons to stores during the summer break. They now own Mountain High, a wildly popular superpremium freezery in Colorado that sells 20,000 gal. of natural ice cream a month...
...suburbanites frequently drive an hour each way to stand in a 20-min. line in front of Bob's and pay 950 for a cone and $3.75 for a quart of apple-peanut butter, banana mango or mocha almond. People buy Bob's Kahlua for $17 per gal., and some have spent $40 to airfreight it across the country. Owner Bob Weiss, 35, a lawyer who tired of the profession when he followed his lawyer-wife to Washington, started the shop three years ago, and says wonderingly that he may gross $400,000 this year...
With cosmetics demand now far outstripping supply, the price of jojoba oil is soaring. In Mesa, Ariz., Processor Tom Janca sells 55-gal. barrels of jojoba oil for $6,900, almost triple last year's price of $2,500 per bbl. Says he: "We're trying to talk the big companies out of ordering too much. We just don't have enough seeds...