Word: gal
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...leading competitors by more than a 2-to-1 margin. Coors accounts for 41% of all the beer sold in California, the nation's biggest beer-drinking state, and more than two-thirds of all beer drunk in Oklahoma. Altogether, the company produced eleven million 31-gal. barrels last year, making Coors the nation's fourth largest brewer (after Anheuser-Busch, Jos. Schlitz and Pabst), with sales of $440 million, up from ninth place a decade...
There are enough young Coorses to ensure a steady succession, but Bill Coors is not optimistic about the future for many U.S. brewers. Though Americans last year drank 20.3 gal. of beer per capita, up from 15.1 gal. in 1960, rising distribution costs and periodic price cutting by the big national brewers have forced some 660 breweries out of business since 1934, leaving a total of only 60. "Our long-term strategy is to survive," says Bill Coors. "By 1990 there will be only three major companies left, and we intend to be one of them...
...sure exactly what takes place when the sewage is subjected to the combination of buzzes and bubbles. But whatever happens is highly effective. Clumps of bacteria and viruses disintegrate; longer chemical molecules break apart. In a pilot project at the University of Notre Dame that processes 20,000 gal. of sewage daily, less than 60 seconds of Sonozone treatment has proved itself capable of destroying 100% of the fecal bacteria and viruses it attacks, 93% of the phosphates and 72% of the nitrogen compounds...
...motor oil, and nearly 47% more for heating oil. Many people are paying even more than that; Internal Revenue Service agents found that an astounding four out of every ten gas stations that they visited in California and New York were overcharging by as much as 60 per gal...
...Vietnamese air force flies strafing missions in F-5 jets that consume 575 gal. of JP4 per hour, and it carries men and supplies aboard C-130 transports that burn 785 gal. of the same fuel per hour. The army rides into battle on armored personnel carriers that get three miles to the gal. and in M48 tanks using 1⅓ gal. per mile. By U.S. Defense Department reckoning, the South Vietnamese military goes through fuel at a rate of more than 5 million bbl. per year -a huge amount by Southeast Asian standards...