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...fierce competitive battle to sell more seats, the industry has been spending lavishly on promotion gimmicks. The results have been mixed. Braniff International, one of the few major carriers to show an earnings increase this year, squeezes its extra mileage in large part from the ideas of Ad Gal Mary Wells (now the wife of Braniff President Harding Lawrence), who dressed stewardesses in Pucci-designed uniforms and painted planes in vivid hues. By contrast, TWA's decision to doll up stewardesses on transcontinental domestic flights in "foreign accent" uniforms has proved something of a flop. Having hired the Wells...

Author: /time Magazine | Title: Airlines: More of Everything but Earnings | 9/20/1968 | See Source »

Some call her the Israeli Brigitte Bardot for the daring decolletage she sometimes sports in films. But when Actress Daliah Lavi, 25, arrived at Scotland's Edinburgh International Festival, she was dressed for another part: that of a gal who had just come from mod, mod London. "Fashion is crazy," said Daliah, who was wearing a jaunty black Homburg, calf-high boots and a sleeveless coat over a white shirt and a mini skirt. "I had to join in like this because when I walk down the street in Lon don without fashion, nobody notices me." Nonsense...

Author: /time Magazine | Title: People: Aug. 30, 1968 | 8/30/1968 | See Source »

...fish can jump 4 ft. out of water and move overland at will. It sleeps during daylight hours but becomes "very active" at night or when it is disturbed. It is so strong and slippery that it is virtually impossible to handle. One specimen, placed in a 70-gal. tank with other fish, promptly attacked and killed a fish of equal size. "All other fish in the tank gave the Clarias a wide berth," the scientists noted, "a piranha being no exception...

Author: /time Magazine | Title: Ecology: Fish Bites Dog | 8/23/1968 | See Source »

When somebody goes to the bother of naming a cave after a gal, the only polite thing for her to do is sing a little tune in appreciation. Which explains what Pearl Bailey was doing 320 ft. underground in Missouri's Meramec Caverns belting out Hello, Dolly! Off Broadway, Pearlie Mae is an avid spelunker, and she gladly turned up for the dedication of the cavern's "Pearl Bailey Room." As for that cave, which once served as an Underground Railroad stop, it suits Pearl just fine. "That," she pronounced, "is something solid...

Author: /time Magazine | Title: People: Aug. 16, 1968 | 8/16/1968 | See Source »

...continental-cut tux who spouts fluent Japanese, keeps a pet piranha, sits in on bongos and serves as baby sitter for a brood of Negro children, while running a trucking concern by day and a casino-on-wheels by night. Abbey Lincoln as Ivy is a sweet gal, but for a low-salaried suburban house maid, she sports a wardrobe of high-fashion creations that would bat the false eyelashes of any model from Park Avenue to Paris...

Author: /time Magazine | Title: Cinema: For Love of Ivy | 8/2/1968 | See Source »

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