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...heels of the distillers' code came the importers' marketing agreement. Article III of this agreement provided for minimum import quotas based on the peak years 1910-14, in which the U. S. bought overseas some 4,000,000 gal. of spirits, some 7,000,000 gal. of wine yearly. No restrictions were placed on the number of U. S. importing firms, but the total business was to be distributed by FACA according to "legitimate trade needs" of individual houses...
...himself commissioned a Kentucky Admiral and began to expand in earnest. All liquormen regard the Schenley management highly. They were all born & bred to the business, and excitable, aggressive Lewis Rosenstiel knows precisely what he is up to. Schenley will cross the line with about 5,000,000 gal. which entitles it to one-fourth of the total business and the rank of No. 2 whiskey company. But Governor Pinchot's floor tax hit it hardest. Like National. Schenley has big distilleries in other states but 4,000,000 gal. of stocks tied up in Pennsylvania cannot soon...
...liquor business was the whiskey business. In 1913 the U. S. drank 135,000,000 gal. of rye and Bourbon, 5,000,000 gal. of gin, 1,500,000 gal. of Scotch, a trickle of Irish. Rum, wine, brandy, liqueurs cut no figure. The Prohibition liquor business was an alcohol business and liquor consumption rose to at least 200,000,000 gal. a year. No one knows how much the U. S. taste has changed in the era of cocktails, bad Scotch and gin-&-gingenle. That in 1934 the U. S. will drink at least 200,000,000 gal...
...President Seton Porter of National Distillers Products Corp. took command of a hodge-podge of subsidiaries that made alcohol, yeast and maraschino cherries. He had a fair share of the dwindling medicinal liquor business and 9,000,000 gal. of fine old whiskey which belonged to people who had bought the warehouse receipts. He sold some of the subsidiaries, paid off $11,000,000 of debts, bought back most of his whiskey. But around his clubs when asked about his whiskey business, Seton Porter usually made a sour face, and did a quiet but extraordinarily able job of corporate management...
...great Scotch whiskey trust, Distillers Co. Ltd., has about 100,000,000 gal. which it would dearly love to sell in the U. S. The big hurdle is a $5-a-gallon tariff which will probably be upped to stimulate domestic grain consumption. DCL, like Bacardi, has taken its time about the U. S. market, has kept liquormen with their tongues hanging out over who was to sell Johnny Walker, Haig & Haig, Dewar and Gordon gin. The assignment of only two brands was definitely known so late as last week: Black & White to National Distillers and Johnny Walker to Canada...