Word: galardi
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Dates: during 1980-1989
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...John Galardi, 44, is trying to steal a march on the major combatants in the great American burger battle among McDonald's, Burger King and Wendy's. His strategy: undersell the competition. As president and owner of Der Wienerschnitzel International Corp., a California-based fast-food chain, Galardi is resurrecting the simple burger...
...Galardi's basic burger is thin-he gets ten patties per pound of meat-and comes wrapped in plain paper. The price goes up to as much as 95? for a double cheeseburger. Says Customer Tim Hebert, 17, a high school student: "It's incredibly average, but it's cheap...
...Galardi will try out his no-frills idea at 34 of his shops in eleven other Western states. Already his hamburger stands are stirring up competition. At one of its outlets near Galardi's, Burger King last week was promoting, on a hand-lettered sign, HAMBURGER...
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