Word: galbraith
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Dates: during 1960-1969
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Twice last week U.S. Ambassador John Kenneth Galbraith pleaded with Nehru to settle the dispute by mediation, but the Indian's insistence that Portugal would first have to announce its intention to withdraw from Goa clearly ruled out any likelihood of negotiations. Goa's governor general calmly ordered the evacuation of women and children. Said he: "If necessary, we will die here...
...Puritans, on the other hand, argue that U.S. consumer wants are sated and that the only hope of reviving demand "is through the advertising agencies-discovery of new gimmicks, creating new wants, fostering obsolescence, etc." (But some Puritans, McMahon adds wryly, "primly reject this lifeline, preferring, like Professor Galbraith, no growth at all to being dragged up by the hucksters...
...tower idealism has also been pierced by a new sense of realism in world affairs. Russia's violence and Red China's aggressions have left him no illusions about Communism's world ambitions. Thanks largely to able U.S. ambassadors, including Kennedy-appointed John Kenneth (Affluent Society) Galbraith, Nehru has gained new understanding of U.S. aims. Says he: "As far as we are concerned, there are no problems between India...
...Harpers, Wallich locks horns with one of Kennedy's top economists, John Kenneth (The Affluent Society) Galbraith. Along with the rest of the Kennedy "Brain Trust," says Wallich, Galbraith "rejects our ancient American folklore that politicians spend too much. In its place he puts the intriguing notion that they spend too little. Public needs are underfinanced, while private tastes are overindulged." Wallich does not agree that the public addiction to chrome, tail fins, and other ostentatious foolishness means that it cannot be trusted to fill its own needs: "It is something of a non-sequitur to conclude that...
...trade. Semanticist S. I. Hayakawa damns advertising as "venal poetry," and Historian Arnold Toynbee contends that it is the unholy idol of materialism (TIME, Sept. 22). Some of the most articulate critics occupy influential jobs in Government, from U.S. Ambassador to India John Kenneth (The Affluent Society) Galbraith to Federal Communications Commission Chairman Newton Minow, who has lambasted TV's "many screaming, cajoling and offending commercials...