Word: galliano
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...country in Asia right now that is a genuine fashion force," explains Joanne Ooi, CEO of e-tailer StyleTrek.com. "Telling a teen customer that an item is popular in Japan is a huge selling point?it's on par with telling a tai tai (Hong Kong socialite) that John Galliano designed...
...Slimane's first task was to design his own office and atelier-sleek and modern with hidden tall narrow doorways and wood floors and just down the street from the historical home of Christian Dior and Galliano's team. Next, he produced ads featuring a black-and-white portrait of a young, bare-chested boy shot by Richard Avedon. And by the end of 2001, the first Dior Homme stores will open. Rarely, if ever, will the men's and women's clothes hang side by side. "All they share is a logo and the color gray," Toledano says...
...controversy-first strategy is slowly paying off. Dior lost $1 million in 1998, the result of cutting off a myriad of licenses. But in 1999 it was back in the black, with profits of some $8 million. In 2000, sales increased another 35%-most of which is credited to Galliano's involvement...
...presence of Berg* and Saint Laurent was of a sort that is lost on anyone outside fashion's inner circle. Sure, Arnault scored points there, but the larger question remains whether Dior Homme's stark ads, minimal styles and boyish models make sense in the house of Dior that Galliano has been remodeling. Is it logical for two strong yet vastly different designers to coexist-let alone cocreate-for the same brand? Wouldn't it make more sense to have a single unified image? After all, the Gucci man and woman look more or less alike. Same with the Prada...
...Galliano laughs when the subject is raised, pointing out that he was the one who recommended Slimane for the post. "I was rooting for him because I want something to wear," he says. And Dior executives argue there's room for a variety of Diors. "We did a study and found Dior can be a brand with several different talents," says Toledano, pointing out that his firm's fine jewelry is designed by Victoire de Castellane and will get a new store on the Place Vend?me this spring. The brand-management theory? Separate but equal...