Word: gallo
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...University of California at Davis, and after spending 20 years learning every aspect of the industry, Moramarco, 45, is president and CEO of Canandaigua Wine. With sales of $863 million for its most recent fiscal year, Canandaigua is the second biggest wine company in the world, after E.& J. Gallo Winery, with a reported $1.4 billion in annual sales. But Canandaigua (named after the town in upstate New York where the company was founded in 1945), a unit of publicly traded Constellation Brands, is expanding more aggressively than its competitors, with profits increasing 134% from 1999 to 2001. Many...
...easing the company away from the jug-wine market toward the least expensive varietals--wines labeled Cabernet, Merlot, Chardonnay and such--selling at $3.50 to $5, and the slightly more expensive premium wines priced at $7 or more. This move upmarket is happening across the industry, from the behemoth Gallo to medium-size upscale wineries that must increase revenue or fall victim to takeovers--particularly in Napa, whose prestigious name puts it on the wish list of every ambitious wine company in the world...
...distinct flavor. The taste is sort of bright, sharp, almost citrus-y, and a good bite of it hits the roof of one’s mouth. It is the green garnish on top of many Indian and Thai dishes as well as the herb that flavors pico de gallo (chopped tomatoes and onions often served as a Mexican or Tex-Mex condiment). Detractors might call it soapy or grassy, but cilantrophiles are addicted to the lusty spice it adds to just about any recipe, especially salsa...
...that, perversely, is a key part of Whole Foods' appeal. "It's about whole foods, not holy foods," says A.C. Gallo, vice president for East Coast operations. "We try to educate people, but we're not going to preach that the only thing you can eat to be healthy is brown rice and vegetables." Research indicates that Whole Foods' hard-core shoppers think of themselves as gourmets more than all-natural eaters, yet they are enticed by the healthy atmosphere. As a result, the firm started downplaying the healthy, ramping up the fresh and taking to heart what its regional...
...That's not to say there won't be a vaccine some day, says Dr. Gallo. "We'll solve this problem. I will never again make specific predictions, but I believe that despite what some scientists think, we will find a vaccine. And I'll take on anyone with that...