Word: gallo
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...advertisement, headlined "Follow the Leader," also purports to chronicle Chavez's fall from power in the eyes of the workers, a decline that Gallo would like to attribute to the excellent pay and benefits it offers its workers and Chavez's overindulgence in the Washington cocktail circuit...
Were The Crimson to determine the acceptability of advertisements by its editorial policy, there is little doubt that neither this missive from Gallo nor the two Gallo advertisements that preceded it would not have appeared. Editorially, this newspaper has for many years supported the efforts of Chavez and the UFW to give the farm-workers some determination over their lives and their work...
...decisions of whether to publish Gallo's advertisements have been more difficult than most. Objective fact has been hard to find in this controversy; what there is has been shrouded in opinion of all shades and colors. The statements made in Gallo's advertisements may or may not be misleading or deceptive, depending on one's interpretation of statistics; the messages are clearly not libelous; and while many people might be offended by the advertisements, Gallo supporters no doubt thrive on them...
...MORE objectionable than the advertisements themselves has been Gallo's way of doing business--something that the reader never sees, but that The Crimson must contend with...
...respectable advertiser, for example, would fail to identify himself when he places an advertisement in order to sway public opinion; yet the return address on the envelope is the only identification of Gallo's advertisements when they arrive at The Crimson. By the same token, no respectable newspaper publishes unidentified political advertising. The company's first advertisement was published unidentified because of a technical error; The Crimson provided a standard identification line on the second advertisement...