Word: gallo
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...most ambitious valley varietal venture was launched a decade ago by the brothers Ernest and Julio Gallo, the industry's biggest but not most celebrated producers. The results could finally be sampled when the firm recently began releasing 200,000 cases of its first varietals on a market earlier entered by such other California wineries as Lamont and Inglenook Navelle. Among the best are three white wines of French ancestry: a dry aromatic Sauvignon Blanc, a smooth pale Chenin Blanc and a Colombard, a rich, fruity wine that is somewhat sweeter than its French cousin. Gallo has also produced...
However the suit reads and whatever its success, the E & J Gallo Winery Co. has already begun to mobilize a nation-wide advertising campaign to refute the UFW claims, especially in Boston, New York and Toronto where the boycott has been most successful...
...claims that Gallo signed an unfair contract with the Teamsters union in 1973; Gallo refutes the charge and says it has always supported unions and democratic elections...
...local store-owners say they feel victimized by a boycott here when the real dispute is in the California fields. Nevertheless, the battle-lines are being drawn Gallo and the local distributor plan to fight UFW and its student sympathizers with lawyers and ads. The retailers are trying to hold onto an increasingly difficult position as Gallo sales drop...
...boycott strategists say they hope retailers will put pressure on the distributor to in turn pressure Gallo into talking with...