Word: gallon
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Dates: during 1960-1969
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Pinder's underwater shave commercial cost Mennen more than $10,000. lasts 60 seconds, was conceived by copywriters at Manhattan's Grey Advertising Agency. Before giving the idea the up thumb last autumn, Grey executives sent out for a 30-gallon aquarium, ordered one of the copywriters to lather up and dunk his head. Later described (with questionable accuracy) as "the first time an account meeting was ever held in a bathroom," the event was climaxed by wild cheers as the copywriter surfaced with Sof' Stroke still on his chin. Nonetheless, one skeptical adman said he could...
...Barbara Sanzo, mother of five, and Mrs. Laura Pope, mother of four, the women formed the Connecticut Milk Consumers Association to agitate against state milk laws that made it easy to keep prices high, particularly a 30-year-old law forbidding the sale of milk in economy-size half-gallon and gallon jugs. Holding public meetings, going on radio and TV pressuring legislators, the women raised such a rumpus that Connecticut's legislature passed a pair of bills legalizing both half-gallon and gallon jugs. But even then milk prices stayed high until a supermarket chain began a price...
Mott's Super Markets, operating in Hartford, New Haven and two other towns, started selling half-gallon glass jugs at 43?, soon followed with a full gallon jug for 76?. Mott's milk sales rose 50% in three months, and other stores soon followed suit. Last week the victory was complete: Connecticut's three major chains, A. & P., First National, Stop & Shop, bowed to the demand for cheaper milk and started selling gallon jugs at 76? around the state. In the Hartford area alone, the saving for consumers amounts to some $40,000 daily. Says Consumers Association...
...Lapthorn. The first prize was a gallon can of grain alcohol for making...
Home Cooler. A silent electric water cooler that takes up less than a square foot of space, weighs 37 lbs., has no moving parts, cools to 50° a half-gallon of water per hour and is primarily designed for the home, was introduced by Arrowhead & Puritas Waters Inc. Rent: $2.90 a month...