Word: gallos
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Dates: during 1970-1979
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Just as one state dominates the industry, one company towers above the rest. The Gallo Winery sold 100 million gallons last year-almost half of all California wine and nearly twice as much as its nearest competitor, United Vintners. Family owned, the Gallo company is one of the nation's largest privately held firms, and one of its most secretive. Until its top executives were interviewed by TIME Correspondent Patricia Delaney, they had avoided contact with the press for years. By best estimates, the company had revenues of $250 million last year and reaped profits of $35 million...
...Gallo lock, stock and wine barrel are the brothers whose names are signed on many Gallo bottles...
...Gallos' impact on American wine making has been enormous. They were the nation's first wine makers to hire research chemists. Years ago they abandoned wooden fermenting casks for stainless-steel tanks, and because wood casks can breed unwanted bacteria, most of the domestic industry has followed. The Gallos were the first to automate their wineries by, among other things, computerizing the blending process. They also pioneered in pop wines-the sweet and occasionally effervescent drinks that are washing over the country. Last year, producing six of the dozens of entries on the market, Gallo accounted...
Makers of costlier premium California wines praise the Gallos for bringing new wine drinkers to the fold with their inexpensive wines, even though many drinkers damn the pop wines as an insult to cultivated taste. "Ernest Gallo has done more for the industry than any individual alive," says Joe Heitz, whose small winery turns out some of the state's most sophisticated wines. Though Gallo wines have long been something of a joke among wine snobs, lately oenophiles have been pleasantly surprised. Gallo's Pink Chablis recently triumphed over ten costlier competitors in a blind tasting among...
...French & Co. of mustard fame have recently become vineyard owners. So have Lazard Frères, the Wall Street investment-banking firm; John Hancock, the insurer; and Southdown Inc., the Houston-based conglomerate. Takeover-ripe wineries have become rare, and the bids for them are enormous. The Gallo brothers have spurned an offer from Seagrams of reportedly $150 to $200 million...