Word: galluped
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Dates: during 1940-1949
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...long after the first Gallup Poll appeared, Gallup brashly announced that the Digest would be wrong in the 1936 election, followed that up with a prediction that the Digest, by its methods, was bound to pick Landon...
...Pollster Gallup was an up-&coming expert at finding out who read what kind of toothpaste ads and why. One day he said to himself: "If it works for toothpaste, why not for politics...
Fall of the Digest. He talked the idea over with a blond, blue-eyed Midwestern salesman of newspaper features named Harold Anderson, who had become a partner in Gallup's research service. Anderson jumped at it, urged Gallup on. He began lining up newspaper publishers, soon interested both the Washington Post's Eugene Meyer and the New York Herald Tribune's Helen Rogers Reid...
After three years of practice, Gallup had assured himself that polls on toothpaste and politics were one & the same. He was also convinced that the famed Literary Digest poll was heading for a disastrous cropper. The millions of Digest postcards were mailed on the basis of telephone and auto registration lists and took no account of the low-income voters who had swung solidly behind the New Deal...
...election night, 1936, Gallup flipped on the radio and knew he was in. Though he had badly underestimated Roosevelt's winning margin, he had called the Digest's predictions within 1%. After that, it was simply a question of convincing newspaper publishers that there was still news for pollsters to report...