Word: galluped
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Dates: during 1940-1949
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...Schwerin uses no by-gosh or by-Gallup polling system. Each Tuesday and Thursday evening, he fills an NBC studio with 300 listeners. Most of them come because of the free tickets, but many show up to speak their minds about radio. First they are screened to match the particular program's national audience. (Says Schwerin: "There is no such thing as a typical radio audience.") Then they listen to programs, recording their reactions on a tab sheet. About every 30 seconds they check the "good," "fair," or "poor" column. After Jan. 1, testers will use a mechanical gadget...
...price balloon had not torn loose from its moorings. But the cable was paying out at a steady clip. The Gallup poll found that 92% of U.S. citizens expected prices to continue upward for the next six months, a rare percentage of agreement on anything...
Brewsie: "They say we are sad and I think we are sad because we have different feelings but we articulate all the same. ... I don't think we think, if we thought ... we couldn't have Gallup polls and have everybody answer yes or no. ... We always know how we gonna think tomorrow because we are all going to think alike...
...would the nation go if there were a Presidential election now? This week's Gallup Poll answer: Republican...
People & Money. A.R.I.'s top-drawer clients include such shrewd and seasoned manufacturers as Sam Goldwyn, Walt Disney, MGM, David 0. Selznick, Hal Wallis, J. Arthur Rank, RKO. After ten years of cautious experimenting and testing, A.R.I, is equipped with everything from Gallup interviewers to electrical gadgets that measure audience boredom. Its trade lingo glitters with professionalisms: A.P. (Audience Penetration), Want-to-See, Don't-Want-to-See, Word-of-Mouth...