Word: galluped
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Dates: during 1940-1949
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These are some of the facts which George Gallup has uncovered as the result of a year's polling of the U.S. cinemaudience. R.K.O.'s able new President George Schaefer after a peek at private, unpublished Gallup polls of the habits, likes and dislikes of U.S. cinemaddicts, had commissioned the huge piece of research. R.K.O. put up the money for the most thorough study of the cinemaudience ever made...
...Gallup set up the Audience Research Institute-a group of special pollsters separate from his American Institute of Public Opinion, which makes his news paper surveys. Headed by a bright young Scot named David Ogilvy, the new institute made 194 surveys and proceeded to destroy many a cherished Hollywood illusion. Some of its findings...
...Gallup has yet to find an audience outside New York City which wants pictures about Hitler or the Nazis. This supports Hollywood's experience to date with propaganda pictures, most of which have fizzled at the box office...
...Rudolf Hess knew of Germany's discontent better than anyone else, for to him were delivered the official reports on civilian morale-the final tabulation of Germany's equivalent of the Gallup Poll. German demands on Russia were made known to the Russian Government three days before Hess's flight to England. That flight was his own individual project...
...British edition of the Gallup poll showed last week that 86% of the British approved of Winston Churchill as Prime Minister. In March 88% had approved, and the months between had seen damaging blows to his prestige-the Balkan campaign, the loss of Crete. As far as British popular sentiment went, the vote indicated that the Prime Minister's personal prestige would probably survive another defeat-provided it was not due to gross incompetence...