Word: galluped
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...Gallup poll reported that President Kennedy's popularity dropped to a new low of 62%-down five points from the last previous survey-just before the recent race riots in Oxford, Miss. In the South, Kennedy's rating sagged to 52% -down 13% from early September...
...Gallup poll, sampling opinion in congressional races throughout the U.S., found the Democrats ahead 57% to 43%. In the 1960 congressional elections, the Democrats took 55.3% of the actual vote, won 263 House seats; Republicans got 44.7% and 174 seats...
...Cultivated, charming and handsome enough to model occasionally in his own ads, British-born David Ogilvy studied history at Oxford, served a Depression stint as a chef in a Paris hotel, and sold stoves door to door in Scotland before coming to the U.S. to work for Pollster George Gallup. When he set up his agency in 1948, Ogilvy made a private list of the five clients he wanted most: General Foods, Bristol-Myers, Campbell Soup, Lever Bros, and Shell. Today he has some business from all five, and his agency's billings ($47.5 million last year) are almost...
...measured by the Gallup poll, President Kennedy's popularity has been declining since last March, when it reached a high for the year of 79%. In August it had dropped to 66%. Last week the latest poll showed that the downtrend had stopped; now 67% of U.S. voters approve of the way Kennedy is handling...
Such efforts to circumvent the court's decision seem to reflect the will of the public. Last week a Gallup poll indicated that 79% of those questioned in a nationwide survey favor the continuation of religious observances in the public schools...