Word: galluped
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...Gallup poll was needed at the White House last week to announce a bitter bit of news: in the wake of the budget ruckus, Dwight Eisenhower's authority had ebbed low on Capitol Hill.* But among Ike's advisers unhappy knowledge drew divided reaction. Ignore it, said some. Counter it, suggested others, by delivering a frontal assault on the economy-harried Congress. Eventually Ike decided to move midway between suggestions, deliver a three-pronged plea: to the people by television, to the leaders of Congress in person, to a segment of his own disoriented party by telephone...
...Gallup last week reported that 67% of the voters think Ike is doing a good job. The figure is down 5% since March-but is still higher than the averages of either Franklin D. Roosevelt (63%) or Harry Truman...
...hotly debated. Packard quotes one practitioner of the penumbra art as saying: "It is about as far advanced as public-opinion polling was in the early '30s." But because it is subtler, and specifically because it deals with the unconscious, MR is probably far more influential than Gallup polling, and potentially more sinister. Psychologist Dichter offers a smooth line in defense: "Persuasion is education. Ideally people should never be influenced, but the fact is they are constantly influenced by parents, teachers, etc. . . . Creative discontent is wholesome; only when the goal of persuasion is to instill stale contentment...
...polltakers discovered that most citizens thought they should be reduced only slightly in lower-income brackets, e.g., from the present $65 to $60 for a family of four with $3,000-a-year income. Asking people in all brackets to fix a theoretical tax on the high-income man, Gallup found overwhelming sympathy for the big taxpayer: e.g., the public would lower the income tax on $50,000-a-year-with-four-exemptions incomes from the Government's $18,294 to about...
...George Gallup's strolling statisticians, just returned from a doorbell-ringing examination of the religion of U.S. and British Christians, last week gave their diagnosis: in the U.S. religion is full of vim and vitamins; in Britain it has tired blood...