Word: gambleâ
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...they see a book that ten years ago might have been a knockout from the point of view of sales stick on their shelves like fly paper?another which they thought would hardly pay for its binding bound to dazzling success. The publishing of fiction is a tremendous, enthralling gamble???a continual laying of bets as to which way that nervous and feline creature, Popular Taste, is going to jump. And, generally, it jumps the other way. For the average novel hardly recoups its publisher for his initial expenses?if that. Or so they tell the author. But the exceptional...
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