Word: gambler
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Dates: during 1920-1929
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...Rocky Mountain News started it, an expensive but cunning stroke in the war for readers and advertising that has raged in Denver ever since the Scripps-Howard interests started to compete in earnest with "Napoleon of the Jackrabbits," Gambler-Publisher Fred G. Bonfils of the Denver Post (TIME, Jan. 17). Last week the Scripps-Howard men offered a gallon of gasoline free to anyone inserting a "want ad" in their morning News editions. Publisher Bonfils, irked, ordered a counterstroke and his Post (the morning edition lately established to oppose the morning News), swaggered: "You can't stop us, by cracky...
Another quiet statement and the News raised Gambler Bonfils to five gallons...
...Gambler Bonfils was frozen out. The wealth of a farflung syndicate was against him. He did not "call" the News at five gallons but took his beating. The News averaged some 25 columns of want ads per day to the Post...
...this the only beating Gambler-Publisher Bonfils suffered during the week. The Post started to run Chickie, a fiction serial proved by trial in other cities as infallible bait for morons. But the flapper-heroine had scarcely been seduced before the News saved all Denver the petty pace of many tomorrows by flooding the city with Chickie, complete in book form, free with News want ads. . . . The circulation manager of the Post resigned...
...name alone was sufficient to carry it through the jamboree that followed Mr. Tammen's advent, and until 1913 it was in the able hands of Sen. Thomas M. Patterson. But all other Denver papers soon wilted. As soon as the Post began to pay, which was very soon, Gambler Bonfils appeared upon the scene to collaborate with Bartender Tammen in one of the most prodigious campaigns for circulation in the history of journalism. They imported from Publisher Hearst, then at his yellowest, some of the country's leading scarehead artists. They told them that their serv- ices for Publisher...