Word: game
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Dates: during 1980-1989
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...there's more for your life at Sears -- at least, if you are an NBC fan. Along with posters, banners and in-store videos flogging the peacock network, the department-store chain and NBC have concocted a contest pegged to the fall season. Unlike the CBS game, however, you do not have to watch NBC shows to win; you just answer a few questions about them to vie for prizes like a new car or a guest appearance on an NBC show...
...mart chain strikes some as tacky. Resorting to contest giveaways, moreover, smacks of desperation: watch our shows not because they are good but because you may win a prize. Some network executives are skeptical about the tactic's effectiveness. "Let's say 20% or 30% want to play the game," says Mark Zakarin, marketing vice president for ABC Entertainment. "The other 70% will be irritated by all the promos." Yet if the lure of loot ends up boosting the ratings, contest mania will undoubtedly spread. Anyone for Roseanne bingo...
...been painfully learned by Jimmy Carter: never let a hostage crisis appear to consume the presidency. The President went to unusual lengths to create what might be called a mood of concerned normalcy, acting as host at a barbecue for members of Congress, playing tennis, even attending a ball game between the Baltimore Orioles and his son George's Texas Rangers...
American officials think they know the locations among which the hostages are moved, like peas in a giant, high-stakes shell game. But even if they were found, their guards would be likely to kill them before the rescuers could prevent it. "We've considered going in for the hostages time and time again for years," says a senior Administration official. "But it's just an exceptionally difficult environment in which to operate." Indeed, the U.S. reportedly knew where Higgins was for several months last year, but Ronald Reagan refused the Pentagon's pleas to be allowed...
That's only the official story though. We'll soon find out that the suitcase contained a photo of a drunken Bush making bunny ears behind the statue of John Harvard after a Harvard-Yale game in the 1940s. Bush wanted to dispose of the photo because he thought people might accuse him of "desecrating a national symbol," which could hamper the chances of his flag-burning amendment...