Word: game
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Dates: during 2000-2009
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...Here's how it works. You join FarmVille, a game on Facebook in which you can create a virtual farm by growing crops and livestock and tilling the earth. Through your toil, you earn virtual money, but to farm more efficiently or quickly, you can also invest real cash (through PayPal or a credit card) to buy virtual goods, such as seed or a tractor. Should you not have any real cash to spare on things that after all do not actually exist, you can instead accept an offer from one of the advertisers on the game site...
...Mark Pincus of Zynga, the largest and most profitable of the social-networking game companies, (it created FarmVille, Mafia Wars and Cafe World) was quick to respond. "I agree with [Arrington] and others that some of these offers misrepresent and hurt our industry," he wrote on his blog. "We have worked hard to remove bad offers ... Nevertheless we need to be more aggressive and have revised our service-level agreements." He also took down all offers that involve sending a mobile-phone number. Offerpal, the biggest provider of offer advertising, also apparently responded quickly, replacing CEO Anu Shukla, shortly after...
...complaints have been lodged against Zynga in the last 12 months. But most of these have not been about advertising scams, and Zynga has raised its BBB rating to a B+ from an F. Offerpal has a B rating. Industry figures suggest that roughly 90% of social-networking game players neither spend any real money nor click on any ads. And Facebook and MySpace say they monitor all applications closely and have suspended companies that violate its advertising protocols. In the last several days, both companies have revised their guidelines to be more stringent. (See the 10 worst video game...
...Since the choreographers are used to such a high level of talent, we really feel like we have to be on top of our game,” Walker continues, pointing out that the short residency of most guest choreographers often necessitates a grueling sequence of six-hour rehearsals on weekends that spill into four-hour sessions on weekdays. Two Sundays ago, Company members remained at the Loeb from 9 a.m. to 9 p.m., going home exhausted and sore after a marathon session of hanging lights and setting up the theatre...
...We’re just going to focus on playing strong and hard hockey,” sophomore forward Alex Killorn said. “It’s a little different playing away, but we’re just taking it game by game...