Word: gamefreak
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Dates: during 1990-1999
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During the six years it took Tajiri to finish Pokemon, GameFreak nearly went broke. For several months, he barely had enough money to pay his employees. Five people quit when he told them how dire the financial conditions were. Tajiri didn't pay himself, but lived off his father. Perhaps the tensions were creative. Explaining his goal, Tajiri says, "The important thing was that the monsters had to be small and controllable. They came in a capsule, like a monster within yourself, like fear or anger...
With a handful of fellow junkies (including his friend Ken Sugimori, who would eventually draw all the Pokemon), Tajiri began a magazine called GameFreak in 1982 to publicize tips and cheat codes of their favorite games. "Our conclusion was," he says, "there weren't too many good-quality games, so let's make our own." He took apart a Nintendo system to figure out how to make the games himself. Then, in 1991, he discovered Nintendo's Game Boy and its prize feature: a cable that could link any two Game Boys together. "I imagined an insect moving back...
...Pikachu crisis stirred a huge amount of attention and publicity, but the wrong kind. At that time, Tajiri's GameFreak and Kubo's publishing company were negotiating with skeptical executives at Nintendo America about introducing Pokemon to the U.S. CARTOON MONSTER ATTACKS KIDS was the first headline Americans read about Pokemon. It was not a good omen. There were others, however...
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