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...referred to himself as a "bracketologist" when projecting the tournament field. In 2002, ESPN.com featured Lunardi's "bracketology" predictions, and since then the word and Lunardi himself have become as ubiquitous a March presence as inebriated St. Patrick's Day revelers. Dozens of other "experts" have entered the bracketology game, and there's even a website that tracks the performance of the pundits, as if they were evaluating stocks or anything else of consequence...

Author: /time Magazine | Title: Brief History: Bracketology | 3/22/2010 | See Source »

...example, a 2007 book called The Enlightened Bracketologist: The Final Four of Everything used the NCAA-tournament format to rank a wide range of minutiae, from cooking tools to hairstyles to animated characters. Bart Simpson outlasts Homer in a stirring first-round matchup, and in the video-game tournament, Tetris beats Zelda to take the title. No upsets there...

Author: /time Magazine | Title: Brief History: Bracketology | 3/22/2010 | See Source »

Ever since people started buying 56K modems, we've seen goofy attempts at TV-Internet convergence, from play-at-home websites for game shows to Internet-shopping tie-ins. But the kind of convergence people really want is dishing about Steve Martin and Alec Baldwin's duologue with their Facebook friends. It's doubtful people tuned in by the millions to see the Oscars' interpretative-dance number, in which performers did the robot to the score of Up. Or maybe they did, but to make fun of it together. (In a way, social media are better for bad TV than...

Author: /time Magazine | Title: Twitter and TV: How Social Media Is Helping Old Media | 3/22/2010 | See Source »

...very well-pitched game,” Walsh said...

Author: By Christina C. Mcclintock, CRIMSON STAFF WRITER | Title: Baseball Swept By Charlotte in Weekend Road Series | 3/22/2010 | See Source »

Before the third, Harvard had jumped out to an early lead when junior catcher Tyler Albright scored off a single from junior right fielder Joey Smith in the top of the second. But the 49ers soon changed the tone of the game, after Charlotte scored nine runs in the bottom of the third inning. First baseman Ryan Rivers was the first to strike, sending center fielder Cory Tilton home to put his team on the scoreboard. Rivers soon crossed the plate off a wild pitch from sophomore Brent Suter. Suter allowed seven runs before he was replaced by Matt Doyle...

Author: By Christina C. Mcclintock, CRIMSON STAFF WRITER | Title: Baseball Swept By Charlotte in Weekend Road Series | 3/22/2010 | See Source »

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