Word: gamely
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...advertisers, it's never easy to sit out the Super Bowl. Sure, the spots are pricey - between $2.5 million and $3 million for this year's game, which will be played on Feb. 7. But the 100 million-strong audience, which includes a slew of people tuning in solely to dissect the commercials, almost guarantees instant brand buzz. No one knows this better than Pepsi, which has produced some memorable Super Bowl spots: a sweltering Cindy Crawford sipping on a Pepsi while a couple of adolescent boys admire the can, Britney Spears gyrating for the camera, those stupid dancing bears...
Still, it's refreshing to see brands take a risk for what seems like a good cause. But don't leave Super Bowl advertising for dead. CBS, which will broadcast the game, just sold out its Super Bowl ad inventory, and stalwarts like Coke and Anheuser-Busch are still running spots. "This is our big effort for 2010 and beyond," says Hobart, the Pepsi marketing executive. "We think it's a flagship for our company. But I would never say we wouldn't entertain Super Bowl advertising again." If Pepsi realizes it fumbled by skipping this year's Super Bowl...
...knew? In 90 minutes and for the cost of a couple beers ($6.95, so yes, we mean cheap college-kid beers), you can study the economics of beer using a board game sold by the Harvard Business Review...
...paper, this looks like the year for Harvard to finally take control of the rivalry. The Crimson enters the game with a better record, the better goaltender, the national ranking, and home ice advantage but as with any rivalry, the game is still brimming with possibilities...
...think our game plan is to go with a simple three period win,” McDonald said in an email. “Although, if it did have to come down to triple overtime with BC, I can promise you I would pour my heart and soul into getting that goal for Harvard this time...