Word: gamely
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...glass and exposed steel and none of the corny nostalgic touches that baseball parks go in for these days. Jones didn't want a stadium that would just look like the future. He wanted one that would shape it, or at least shape the future of football, a game that for most people is something seen only on television. Jones thinks more of those people should be coming out to games - preferably the ones his team is playing. He likes to point out that just 7% of National Football League fans have ever set foot in an NFL stadium...
...then there's that high-def JumboTron - the world's largest - a mammoth, four-sided, Cleopatra's barge of video screens stretching 160 ft. in length. For many fans, especially the ones in the nosebleed seats, what they see on that screen will be their experience of the game. By comparison, the actual teams will be little dots scrambling on a field far below - except in the rare cases when the two worlds collide. In a much discussed incident during a preseason game at the stadium in August, A.J. Trapasso of the Tennessee Titans managed to bonk the JumboTron with...
Jones thinks Trapasso hit the screen deliberately. If that's true, you have to wonder: Did he do it just to show the big TV that there are still some flesh-and-blood players in this game...
...luxury. Those seats require that you first buy a 30-year license, which costs between $16,000 and $150,000, depending on sight lines and your desired degree of excess. And that sum doesn't include the cost of season tickets that range from $59 to $340 per game for those seats. Team Marketing Report, a sports-business publisher, maintains a Fan Cost Index, which is the average cost for a family of four to purchase tickets, food and drink, programs, caps and parking. For the league as a whole, that number is $412.64 per game. For the Cowboys...
...barely rule Texas these days. Between 1972 and 1996 they won five Super Bowls, three of them in the years after Jones bought the team in 1989 and started fiddling energetically with the coaching staff and the roster. But 1996 was the last time the 'Boys won a playoff game, and they finished last season with a lackluster 9-7 record. Yet in one respect they still rule - Forbes magazine estimates they're the most valuable franchise in sports, worth $1.6 billion, given the willingness of Cowboys fans to pay up no matter what happens on the field...