Word: gamely
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With more than a dozen fan groups on Facebook and a forthcoming iPhone app, Bananagrams may be the most popular game you've never heard of. From a first order two years ago of 5,000 banana-shaped pouches filled with plastic letter tiles, the game has proved to be a word-of-mouth hit, with 2 million units expected to be sold this year...
...Rhode Island family that invented the game--and that plans spin-offs in the shape of pears and apples--has kept control of the company. Granddad's new title: top banana...
...first started looking to become homeowners back in 2006, there was little they could afford. "Even a modest home was too much for us," says Jillian, recalling the go-go years of real estate, when a young family like hers didn't stand a chance of getting into the game...
...last winter, the game had changed. When the couple started looking at houses again, they found plenty in their price range. The western suburbs of Boise, Idaho - four- and five-year-old neighborhoods scattered among hay farms and potato fields - are no longer a favorite stomping ground of out-of-state speculators, no longer a surefire way to get rich in real estate. (See pictures of Boise's struggling housing market...
...Larger homebuilders - the ones that sat on big stores of land going into the bust - have to find another way. These days, CBH Homes' headquarters, just south of Interstate 84, are chillingly quiet. The game is no longer volume - the busloads of investors from California stopped coming long ago - but efficiency. Owner Corey Barton squeezes costs wherever he can, which is why half of what CBH builds (which still isn't much) now belongs to its slimmed-down Advantage Collection. The trick: boxier floor plans cut out embellishments like bay windows and take fewer materials and less time...