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...Because of Versus' limited carriage and penalty-box position on many channel lineups, what should be a transcendent series for hockey in America is barely cracking mainstream consciousness. Versus has carried all of the Penguins-Caps series except for Game 1, which NBC broadcast on May 2, and has averaged 1.04 million viewers, according to the Nielsen Co. The series is drawing a smaller audience than last year's College Baseball World Series, which ESPN broadcast for an average of 1.4 million viewers. On May 8, only 647,000 viewers tuned in to Game 4 of the series, making...

Author: /time Magazine | Title: Why No One Is Seeing the NHL's Great Game | 5/13/2009 | See Source »

...hockey skate into this mess? Coming out of the 2004-05 lockout, Versus outbid ESPN for rights to hockey games. NHL commissioner Gary Bettman chose cash over the increased exposure any sport gets from ESPN, which is currently in 98 million homes. While the game has gotten better - new rules have increased scoring, and phenoms like Ovechkin and Crosby have given the game new blood - Bettman lost a mainstream audience to which he could market this improved product. So while Ovechkin-Crosby plays out in the wilderness, Bettman should wonder what might have been. (See TIME's picks...

Author: /time Magazine | Title: Why No One Is Seeing the NHL's Great Game | 5/13/2009 | See Source »

...winner of the Detroit-Anaheim series in the Western Conference finals (broadcast on Versus, of course). The players' union has already griped about getting back on ESPN, but that's not happening anytime soon. The NHL and Versus are stuck with each other through 2011. So enjoy tonight's Game 7. Just get ready to climb up the dial...

Author: /time Magazine | Title: Why No One Is Seeing the NHL's Great Game | 5/13/2009 | See Source »

...Exeter, also had a group of kids (this time, 47 boys ages 8 to 10) wear ActiGraphs. The data revealed that very few of the kids - fewer than 15% - sustained any burst of moderate-to-vigorous exercise lasting even five minutes, the kind you would get playing a soccer game in a P.E. class, for instance. And yet those kids were no healthier (as measured by waist size, aerobic fitness and microvascular function) than the kids who moved around the way boys normally do - running, jumping and throwing balls in very short bursts over long periods. (Truly sedentary boys...

Author: /time Magazine | Title: Why Kids' Exercise Matters Less Than We Think | 5/13/2009 | See Source »

...they are uncertain about what the future holds. Club sports, unlike JV teams, are not funded or managed by the athletic department, and students hold full operational and financial responsibility. Turning a JV team into a club team requires several players to take on administrative duties, including fundraising, scheduling games, buying equipment, hiring coaches, and communicating with the athletic department to book facilities for practices. “Personally I’ve enjoyed club better,” said Jocelyn G. Karlan ’12, treasurer of the women’s club soccer team, which voluntarily became...

Author: By Jake I. Fisher, CRIMSON STAFF WRITER | Title: Three JV Teams To Become Club Sports | 5/13/2009 | See Source »

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