Word: gamesation
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Each generation of media has an oedipal relationship with the last. New technologies are born - radio, TV, the Internet - and either kill what came before or render it less relevant. Just so for years, the story of big-network TV has been how it's slowly losing out to cable...
But a funny thing has been happening with big TV events of late: they have been dramatically and conspicuously not dying. The 2010 Super Bowl was the most watched U.S. TV show ever, surpassing the finale of M*A*S*H. This year's Olympics far outrated the 2006 Games...
We call things like Facebook social media, but contrary to its image, TV is also inherently social, at least when it comes to big games, big galas or American Idol finales. People throw parties around it; they watch it to be able to talk to other people about it. Social...
Social media aren't a panacea for the TV business; ordinary, nonevent shows are still losing viewers to video games, DVDs and every other modern distraction and niche offering. Rather, it seems that mostly the biggest shows are getting bigger.
But despite all the problems, Putin insists that everything in Sochi is fine. "So far, both the timeline and the financing [are] going according to plan," he told RIA Novosti last month. For him, the stakes are enormous, as he made it his personal mission two years ago to win...