Word: gamesation
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Coe, part of a 50-strong London delegation that studied the Winter Games firsthand, divides the lessons he and his colleagues learned into "four Ss" - sport, service, stadiums and sites. The team is set for a full debrief in the next few weeks. Ahead of that, here's a quick...
Get the atmosphere right, and you're golden. Canadians bought into the Vancouver Games in a big way, and that played a key part in their success. London's organizers applauded Vancouver's party atmosphere, while International Olympic Committee President Jacques Rogge reckoned that locals had "embraced the Olympic Games...
When you invite the world to a party, there are going to be glitches. Transport snarls, a lack of early snow and a mechanical snafu during the opening ceremony prompted one British newspaper to label Vancouver a contender for "worst Games ever." But minor hitches are inevitable. So too is...
For London, as with any host, it underlines the need for "testing, testing, testing," as Rogge urged for the Vancouver Games. The message seems to have got through. "We have an entire year built in to make sure we test, test, test," says Joanna Manning-Cooper, spokeswoman for the London...
Selling more obscure sports cleverly can work. Demand for many of the 9 million tickets that London organizers plan to sell will be fierce. For some events, though - think handball - organizers know they may have to coax fans along. But that doesn't mean it can't be done. Few...