Word: gamesmanship
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...Gamesmanship. But Fulton's interview had already exposed a real split in U.S. opinion toward Latin American aid. Humphrey's policy obviously fell short of the recommendations that Milton Eisenhower made a year ago to the President...
Aware of these factors, the Latin Americans capitalized on U.S. embarrassment with masterful gamesmanship. Instead of seizing exuberantly on Fulton's statements, they soberly noted that he might not be fully informed-but they also showed a touch of sly pity for the U.S. team, thus quietly encouraging the notion that it did not represent U.S. opinion. As Humphrey flew back to the U.S.. the U.S. negotiators, humiliated and angry, buckled down to the job-now immeasurably more difficult-of holding their present position without arousing dangerous resentments among the Good Partners...
...scarcely avoid folly if they are against you," he noted. Hence, "it is of the very greatest advantage to you to have your own supporters if you wish to win unjustly; and to play otherwise in the presence of a crowd is simply to waste your money." Gamesmanship, a modern art, was not unknown then and Cardano warns against the skillful practitioner who "can disturb your equanimity by making you afraid or angry...
When Schweppes asked him to take over, he was "intrigued." The first thing he did was get more sugar by a series of complicated trading transactions, "all legal, of course." Then he began to advertise heavily with Schweppigrams* and hired Stephen (Gamesmanship) Potter to write pun-laden ads about an imaginary locality called Schweppshire, with such landmarks as Schwepsom Downs, Schwepping Forest and Schwepstow Castle (noted because "Queen Elizabeth Schwept here"), and peopled by such notables as the poet Schwinburne and the author of the "Schweppshire Lad." With such high jinks Hooper tripled sales, and profits last year Schwept...
...government grant. It boasts one of the nation's largest cyclotrons, England's best medical and dental schools, research institutes of every sort from law to archaeology. The faculty has included such well-known Britons as Nobel Prizewinning Chemist Sir William Ramsay, Sociologist Barbara Wootton. Humorist Stephen (Gamesmanship} Potter, Philosophers...