Word: gamesmanship
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Manhattan Adman Shepherd Mead is a 38-year-old vice president of Benton & Bowles, and a devoted follower of Britain's Stephen Potter, founder and master of Gamesmanship (how to win at games "without actually cheating") and Lifemanship. Mead's ploy is successmanship. In his new book, How to Succeed in Business Without Really Trying (Simon & Schuster; $2.50), he sets down a valuable list of plonks and gambits for the aspiring junior executive ("any male in an office who sits down...
Practitioners of the Art of Occasional Outdoor Gamesmanship get their chance today. The University's hard-top tennis courts and Weld Boat House open for business...
...retirement, my function now is to keep Gamesmanship from wandering from its basic principles, and may I therefore remind your Sport Editor that the suggestion that "the final score is the proof of the gambit" is a deviation from the Gamesmanship line...
...Author Potter, discoverer of Gamesmanship, * TIME'S thanks for his authoritative analysis of Davis Cup-manship...
...Theory and Practice of Gamesmanship, or The Art of Winning Games Without Actually Cheating-TIME, Sept...