Word: gandesha
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...alcohol. And in the 1980s and '90s, brewers including Guinness and Anheuser-Busch attempted to revitalize stagnant beer sectors in Europe, Australia and the U.S. with low-strength lagers. But their products often flopped because of one big problem. "They frankly didn't taste like beer," says Anand Gandesha, head of marketing at Britain's Cobra Beer...
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