Word: ganger
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Dates: during 1950-1959
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...president in 1942, launched such slogans as Old Gold's "For a treat instead of a treatment." After seven years under his hand, Lorillard hired a management consultant to find out what was wrong with the company, was advised to find a new president. After ex-Adman Robert Ganger joined the company, Lorillard sales spurted 51% in four years, but Ganger left in 1953, and Kent (still upstairs as board chairman) moved back in as chief executive officer. The next year Lorillard's sales slumped by almost 10%. Kent still expects to continue in an "advisory capacity...
...Robert M. Ganger, 49, who left the advertising firm of Geyer, Newell & Ganger and became president of P. Lorillard Co. (Old Gold, Kent) in 1950, then resigned to "regain his health" last May (TIME, May 11), went back into the advertising business as chairman of the board of St. Louis' D'Arcy Advertising Co., 16th biggest U.S. ad company. ¶ Marlin G. Geiger, 56, was elected president of the Davison Chemical Corp. to succeed R. L. Hockley, who resigned to become vice president of Mathieson Chemical Corp. Educated as a chemical engineer, Geiger was a vice president...
Just a year after he was elected president of P. Lorillard Co. (Old Golds, Kents), Robert M. Ganger, 49, was out as suddenly as he went in. Ganger, who had spent 22 years in advertising before Lorillard hired him away from his agency (Geyer, Newell & Ganger) as executive vice president in 1950, had resigned, announced Lorillard, "in the interest of regaining his health." Replacing Ganger was Executive Vice President William J. (for Joseph) Halley, 55, a financial expert who joined Lorillard in 1918, moved up steadily, if not spectacularly, as comptroller, treasurer and financial vice president. In the shuffle last...
...Robert M. (for Mondell) Ganger (rhymes with Hanger), 48, was elected president of P. Lorillard Co. (Old Gold and Kent), as Herbert A. Kent, 65, moved up to board chairman. Ganger, born in Greenville, Ohio, worked his way through Ohio State University playing the trombone, got a job as an office boy in what later became the ad firm of Geyer, Cornell & Newell. He made a reputation with his accurate market analyses and catchy sales campaigns, became a partner in the firm (renamed Geyer, Newell & Ganger). Two years ago, Lorillard lured him with an executive vice presidency. Ganger...