Word: gannett
(lookup in dictionary)
(lookup stats)
Dates: during 1980-1989
Sort By: most recent first
(reverse)
...paper's first-quarter figures for 1984, not yet audited, show a jump to nearly 1.3 million, close to the New York Daily News (circ. 1.4 million) and on schedule with plans to outstrip the Wall Street Journal (circ. 2 million) by 1987. The audit silenced speculation that Gannett had padded its totals with giveaways. Says Publisher Cathleen Black: "This is an important step. It gives us much more credibility...
...publication to about 70% of the U.S. population. It seems to attract the expected audience of travelers and those who have recently moved and remain interested in their home states. It also serves as a second paper for readers whose home town dailies do not carry enough national news. Gannett hopes that USA Today will become the definitive newspaper of the television generation. Unlike big city dailies that have reacted to TV competition by becoming detailed and analytic, emphasizing the things TV cannot do, USA Today offers a print version of TV news. Stories are short and neutral, and often...
...packed weather map, its news highlights from all 50 states and, above all, its inclusive, statistics-laden sports section. But the paper does have conspicuous weaknesses: cover age of popular culture is spotty, and personality profiles, whether of athletes or political figures, are too few and too superficial. As Gannett anticipated, the paper is still viewed as slight by many journalists, although its executives reply that length does not equal depth. Says Editor John Quinn: "We are not up to undertaking projects of the dimensions needed to win prizes. They don't give awards for the best investigative paragraph...
...figure of most metropolitan dailies. It sells only national ads and so competes primarily with magazines. Unlike weeklies or monthlies, however, the paper bills itself as "a quick read" and thus is not often kept around the house or passed along to other readers. More over, despite Gannett-sponsored research that shows USA Today has an affluent, educated audience, space buyers remain skeptical. Says Marcella Rosen of NW Ayer: "The situation is a little amorphous. There is some question who the readers are." Contends Analyst John Morton: "It has achieved an impressive circulation volume, but I am unconvinced the paper...
...Gannett, however, there seems to be no thought of turning back. As if to symbolize that commitment, Neuharth announced last week that the company was moving its headquarters from Rochester, where Gannett has been based since the chain acquired its flagship Times-Union in 1918, to the USA Today building in Rosslyn. The onetime chain of small town newspapers is determinedly making itself a presence in one of the centers of national journalism...