Word: gannett
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Despite the odds, Gannett starts USA Today, a national daily
...York Times, are not exactly the lightest of reads. Starting this week in Washington, D.C., however, and perhaps eventually throughout America, there will be another choice: USA Today, a streamlined, eye-catching and affordable (25?) Monday-to-Friday daily paper from the nation's biggest newspaper chain, the Gannett Co. USA Today's launch will cost $20 million to $25 million, industry analysts say, and the paper will require at least as much next year. Contends Gannett Chief Executive Allen Neuharth, 58: "A large segment of the public has a voracious appetite for information that is not being...
...York, Chicago and Los Angeles. The target audience is not city residents. Instead, USA Today is aimed at: visitors, especially businessmen; people who have moved into a new region yet remain interested in news and sports from their former homes; and suburbanites whose local dailies are just too local. Gannett seeks only a small fraction of current newspaper readers, but hopes to amass enough such "tack-on buys" to reach a circulation by 1987 of 2.35 million, vs. the Wall Street Journal's current 2 million...
...News-Press (circ. 61,000). "We don't have the resources of the Herald or the Times," says News-Press Executive Editor Ron Thornburg, "but we can make little guerrilla raids." The News-Press and the slightly larger but less ambitious Cocoa Today are owned by the giant Gannett chain. The Lakeland Ledger (circ. 50,000) has probably surpassed the Gainesville Sun (circ. 42,000) as editorial leader of the six dailies owned by the New York Times Co. Perhaps best of the tiny dailies is the Vero Beach Press Journal (circ. 15,000). The top weekly is almost...
...editors of the Law Review were really concerned about social justice--not, as some cynics have suggested, about their own resumes--they might do well to turn Gannett House into an arm of the school's underfunded legal aid clinic. In the case of the law review, affirmative action would only be window dressing...