Word: ganz
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...Ganz's interest in politics led him to campaign for Jerry Brown in the late 1970s. And by 1981, he had left the UFW to work with other unions and political campaigns full time...
...Ganz says the decline in the strength of unions nation wide made his work more difficult. By the late 80s--having found ways to use computer technology to better target voters--he had become almost exclusively involved in working with Democratic political candidates...
Techniques of grass roots organization and voter targeting that Ganz pioneered were proven capable of winning campaigns for candidates on extremely tight budgets...
...Maureen O'Connor elected mayor of San Diego for $150,000," Ganz says...
...just six weeks before California Senator Alan Cranston's hotly contested re-election campaign in 1986--in which each candidate spent $13 million--Ganz received a call from Cranston asking for help...