Word: ganz
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...Joan Ganz Cooney, 42, creator of TV's Sesame Street, is an unabashed nonexpert in banking who nonetheless considers herself a proper choice for a directorship of Philadelphia's First Pennsylvania Banking & Trust. Chairman John R. Bunting, she says, "knows that I can't comment with intelligence on most financial issues, but I can comment on issues of social responsibility" -including the bank's services to the poor and the elderly. Mrs. Cooney has addressed meetings of the bank's women employees and sees herself "as a symbol of good faith on the part...
That may be, but Joan Ganz Cooney, the Workshop's president, will run continuous tests on the effectiveness of the show and try to rejigger it accordingly as the season progresses. The same spirit of self-criticism appears on air. Constantly carping at the teachings of other characters and at the idiosyncrasies of the English language is an off-camera omnipresence named J. Arthur Crank...
...Joan Ganz Cooney, L.H.D., president of the Children's Television Workshop, executive producer of Sesame Street...
Cardboard Steel. Panel Chairman Fred Rogers, producer of one of television's leading children's programs, Mister Rogers' Neighborhood, says: "Commercials stress that in order to play you need a toy, that your mental resources are not enough." Another panelist, Mrs. Joan Ganz Cooney, creator of Sesame Street, worries about the distortions in children's ads. "The product," she notes, "looks attractive on the screen because the cardboard materials are shiny and made to look like steel...
...commercialsrhythmic breaks in the action to "sell" the alphabet and numbers. Its chief target is "disadvantaged" children, its announced goal the teaching of "recognition of letters, numbers and simple counting ability; beginning reasoning skills, vocabulary and an increased awareness of self and the world." Its originator, Joan Ganz Cooney, now president of the Children's Television Workshop, created a McLuhanesque environment for the show without having read the man because, she admits, "I can't understand his writing." A profusion of aims, a confusion of techniques; how could such a show possibly succeed? Answer: spectacularly well...