Word: ganz
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...lower the age group, the better the show did, scoring its highest gains with three-year-olds. Says Joan Ganz Cooney, Workshop president: "We placed our bets and we won. I hope that the word keeps spreading to mothers in the inner city. The study has vindicated TV-it can teach, and teach well...
...Committee and the staff of Sesame Street. Lately he has talked incessantly about "getting out and doing something for the betterment of the human race." Last week, with his influence at CBS in decline (TIME, May 25), Mike Dann did get out to become a vice president of Joan Ganz Cooney's Sesame Street operation. His precise duties are still to be determined, and he will earn only about one-quarter of his CBS salary. Dann brings with him scheduling savvy, promotional wizardry (he started in the business in the NBC publicity department) and competitive fervor-all traits much...
Barrage of Sights. What Sesame Street does, blatantly and unashamedly, is take full advantage of what children like best about TV. "Face it-kids love commercials," explains Joan Ganz Cooney, executive director of NET's Children's Television Workshop. "Their visual impact is way ahead of everything else seen on television; they are clever, and they tell a simple, self-contained story." Instead of cornflakes and Kleenex, Sesame Street sells the alphabet, numbers, ideas and concepts in commercial form. Each program contains a dozen or more 12- to 90-second spots, many repeated during the program to boost...
PETER AND VERONICA, by Marilyn Sachs (Doubleday; $3.95). The pain and fun of a friendship-mostly conducted on roller skates-between Peter Wedemeyer (small, amiable, Jewish) and Veronica Ganz (big, bullying, Lutheran...
...deep, steep reality Tony Ganz's New Deal is just the opposite of Rafferty's movie. It is a dreadfully acute picture of the old, which moves at a devastatingly easy pace...