Word: ganzer
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Dates: during 1980-1989
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...Santa Monica, Calif., have a heady graphic punch that combines elements of biker insignia, psychedelic coloring and underground-comics' goofiness. Surfers favor light colors, but skaters go for darker hues. "Dark colors make more of a hard-core statement than bright surf wear," says Santa Monica Artist Jim Ganzer, whose Jimmy'Z regalia for beach and board will pull down sales between $25 million and $30 million this year. "When you fly up into the air and land on concrete -- that's not water...