Word: garagiola
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Dates: during 1970-1979
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Chrysler has, however, been showing some signs of financial sanity recently. For example, it has abandoned its policy of building cars on speculations. (This year Chrysler had 80,000 new models that nobody wanted. Enter Joe Garagiola and his brilliant sales pitch: Buy a Chrysler, get a check.) And Friday, Chrysler decided to stop giving out dividends to preferred stockholders...
...ailing Chrysler Corp. has been using $400 rebates and the pitching of Joe Garagiola to whittle down its huge inventory of unsold cars for a month now, but the firm's most important marketing drive is just beginning. Late last week the nation's No. 3 automaker submitted to Treasury Secretary G. William Miller a 27-page recovery plan with 90 pages of exhibits that laid bare inside details on profitability and marketing strategy of a kind that no automaker had ever before revealed. Said one Chrysler official: "We are really taking our pants off on this...
GERALD FORD was nothing more or less than a good-natured lunk, the political equivalent of his friend Joe Garagiola. Lyndon Johnson ventured that Ford played football without a helmet; that jab came to sum up the former Michigan center, who actually played with his helmet, and very well, too--oddly enough, the notoriously clumsy Ford was probably the best athlete of any President of the 20th century. But still a big lunk: that Nixon would make Ford President, after all his yammering about respect for the office, serves as a good index of how far gone that old carpetbagger...
...hard to turn on a television set or radio without hearing Joe Garagiola, the baseball catcher turned pitchman, importuning customers to come in and collect $400 price rebates on all Chrysler models except for the most popular small cars like the Omni and Horizon. The company's advertising agency, Kenyon & Eckhardt, and some 25 other suppliers and service agents are giving additional rebates of $100 to $500 to any of their employees who buy Chryslers. In addition, Chrysler since May has been granting its dealers special discounts that now range from $325 to $1,500 per auto. These cuts...
...over Dartmouth last weekend. I talked to some of the players before writing this column, and here's what they had to say about this week's upcoming game against Princeton at 1:30, Saturday...Right...Uh Huh...Well, good luck Saturday. And now, over to my colleague, Joe Garagiola, who will give you a rundown on the rest of the action taking place at Princeton...