Word: gardens
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Dates: during 1950-1959
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Founded by Missouri Apple Grower Paul C. Stark (father of the "victory garden" idea during World War II), the N.C.C.C.I, has a straightforward message: Washington should do its best to check inflation, but it is clearly up to the rest of the nation to help out with self-restraint. On that point Dwight Eisenhower fully agreed with Apple Grower Stark. Said Ike at his midweek press conference: "Government, no matter what its policies, cannot, of itself, make certain of the soundness of the dollar . . . There must be statesmanlike action, both by business and by labor...
...never gets away from the great American game. "Instead of Jack and Jill going up the hill," says Mary, "Birdie will say, 'Jack went out, picked up a bat and hit a home run.' Instead of Peter Rabbit going under the fence into Mr. Whatshisname's garden, he'll say, 'And Peter Rabbit got a base on balls and Mopsy was up next.' Sometimes I pick up the same story and the children say, 'No, no, you're not read, ing it the way Daddy reads...
...Decisions. Revivalist Billy Graham, not one to wait for New York City's sinners to come to him at Madison Square Garden, is going to them. Already he has moved through the Bowery, The Bronx and Harlem; he plans sorties to Brooklyn and Wall Street-talking with people as he finds them, and praying with them. Slightly more than halfway through his New York crusade, six-footer Graham is twelve pounds lighter (172 Ibs.) than before he started out, and his world is some 23.000 souls brighter-the number who have made "decisions for Christ." But what impact...
...Trendex for the first live telecast of his New York crusade was 8.1 or 18% of the total audience, as compared to Perry Como with 20 and Jackie Gleason with 12.5). More "decisions for Christ," his headquarters reports, come in from televiewers than from the live audience in the Garden. The live audience is alive too: about 58% of the Garden decisions have been first-time public conversions, but only 7%-8% were made by people who were previously unaffiliated with any church. The average nightly audience at the Garden is an impressive 17,690 (about 1,000 short...
Bibles & Attendance. Outside the Garden, the impact of the crusade is harder to assess. One index-Bible sales-is inconclusive; a few bookstores (Morehouse-Gorham, religious booksellers whom Graham recommends; Calvary Bookstore, near the Garden; and Doubleday) report a small increase, others none...