Word: gardner
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Dates: during 1990-1999
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...desk bing, bang, boom: three books that, years from now, may prove to have been the clearest sell signal ever missed. It was spring 1996, and, yes, the stock market has been levitating since then. Sometimes sell signals are early. The first book was by David and Tom Gardner, a brother act in jester hats with the catchy title of Motley Fool Investment Guide. The second, The Whiz Kid of Wall Street's Investment Guide, was by Matt Seto, 17. The third was the now infamous debut, Beardstown Ladies' Common-Sense Investment Guide, by a 14-member investment club from...
...costly Internet search engine called LookSmart. "Over the last few months Grune has basically disowned everything his predecessor did," says Dennis McAlpine, an analyst with Josephthal & Co. Digest says it is just returning to basics. "In the last few years we drastically reduced our testing," says Thomas Gardner, vice president of U.S. marketing. "Our general philosophy was to focus on new initiatives and not on our core business...
...Reader's Digest has returned to the tried and true. "We don't publish things because we think they are a good idea," says Gardner. "We publish them because our customers tell us it is." Last year research showed that customers would buy a book called Foods That Harm Foods That Heal. They did--2.2 million copies were sold worldwide. It is also targeting new areas, such as young families. The company says it expects to turn the corner in 1999, given the long lead times in the business...
Epps' case was one of several this year that ended happily. But many promising, well-liked young scholars are denied tenure every year, including Jeffrey A. Masten, Gardner Cowles Associate Professor in the Humanities...
...certain invitation to disaster. Even more asinine is the fact that the people in charge ignored the flight instructors' declarations of danger. Maybe the top brass should have been forced to fly in the questionable T-3. That would have educated or eliminated our faulty decision makers. DANA VICKERY Gardner, Mass...