Word: gardners
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...Third Avenue customers or his nationwide radio audience as a particularly fast man with a buck. But by last week, when Duffy's Tavern (Thurs. 9:30 p.m., NBC) returned to the air, it was clear that Archie was under the smartest kind of management. Rasp-voiced Ed Gardner, who plays Archie and produces the program, had accomplished the modern miracle of getting out of the reach of the tax collector...
...miracle required his moving from Manhattan to Puerto Rico, where Duffy's Tavern is now tape-recorded and flown to the U.S. Last week Gardner was living in a rented mansion in San Juan's exclusive King's Court, hard at work on such ambitious sidelines as a movie (Pigs' Feet in Paris) and filmed television shorts...
...call of the islands had been crooned by the Puerto Rico Industrial Development Co., a local government agency interested in promoting new business. Under island law, Gardner has to pay neither U.S. income tax nor any Puerto Rican income, property or excise taxes on any of the movies or TV shows he produces. The Puerto Rican exemptions run until 1959 and, as long as he is resident in the islands, he appears to be safe from the U.S. tax collectors. Gardner resents the imputation that he is a tax dodger. "It's just a hell of a good business...
Though far from the comforting rumble of the Third Avenue "el," Gardner is not likely to become homesick. Under the new law, 50 U.S. companies (chinaware, leather goods, textiles) have already moved to Puerto Rico and more are expected by boat and plane...
Every time Fleur Fenton Cowles tried to tell her publisher-husband, Gardner Cowles, about the kind of monthly class magazine she would like to start, she found herself repeating: "It's got to have flair." Says Fleur: "I couldn't get around the word. I just had to use it." After she had dreamed and importuned for two years, Publisher Cowles decided that Fleur was absolutely right. This week, 46-year-old "Mike" and his 50-year-old brother John, who already own two magazines (Look, Quick), four newspapers and four radio stations, announced that they will publish...